Direct Marketing Strategy Development

ESG Direct develops the "Direct Strategy" in conjunction with our clients. This includes strategies for initial acquisition, segmentation, upgrades, cross-selling, policyholder marketing, lead generation, retention and loyalty programmes.

Product Development and Pricing

We focus only on life, accident and health products. These include Term Life, Accidental Death, Accident & Sickness Disability, Critical Illness, Medical Expenses and Hospital Cash. We develop products that are suited and aligned to the direct distribution channel and are aligned with the needs of consumers. Importantly our actuarial experience and ability in this channel means that we can develop and price the appropriate products ensuring long term profitability.

Data Analysis and Data-mining

Managing data is a key element of any successful DM strategy. ESG Direct manages, segments and data-mines data from outside databases or insurer databases. Proper segmentation and targeting leads to lower costs per sale and greater profits for all parties.

Program Management

ESG is an end to end provider. We manage and execute all DM programs in conjunction with the insurer from concept and strategy development, through pricing, direct mail management, call centre set up and policy issuance (if required).

Telemarketing and Call Centre Management

As "hands on" consultants, ESG Direct actively manages the call centre (whether it be in-house or outsourced) and thereby manages all telemarketing activity. This includes:

• A dedicated and highly experienced ESG call centre manager within the call centre operation
• Assistance with recruitment and hiring of appropriate telemarketers
• Training and continual coaching of the telemarketers
• Telephone script development
• Performance management of all telemarketers
• Data security, digital voice recording and quality assurance techniques

Call Centre Consultancy and Training Services

As Direct Marketing and call centre specialists we advise on call centre set up, pricing and infrastructure required.

Assistance with Database Acquisition

ESG Direct is highly experienced in dealing with banks, insurance companies, telecommunication companies and other affinity and club organizations. We are able to position ourselves as an extension of our insurance partners assisting them in actively pursuing new business opportunities. For banks and other financial or affinity organizations we are able to assist them in finding the right insurance partner.

Policy Management and Billing Systems

ESG Direct has invested significantly in specialized administration systems which allow us to fulfill policies, handle customer service, policy administration and billing. This allows our partners to enter this lucrative distribution channel without the need to invest in system development. Importantly our systems are robust and secure and collect important information to allow better segmentation and results for future campaigns.